Recently, I have increasingly had a strong feeling:
For me, the greatest meaning of making videos and writing articles may not be making money, but keeping my brain young.
After working in manufacturing for so many years, what I face every day is factories, equipment, raw materials, production processes, and product quality. When you do something for a long time, many things can easily become habits.
But when I started making videos and writing articles, sharing my experience accumulated over the years, I instead began to constantly think about one question:
Why should we make water purifiers well? What kind of product deserves to be called a “high-end water purifier brand”?
Every time I write an article, I reorganize my understanding of chengrong’s technical advantages, manufacturing capabilities, and product philosophy.
This process of continuous thinking has also made me more determined to create high-quality water purifiers.
For a manufacturing company, belief is not just a slogan.
It must ultimately be reflected in raw materials, molds, production processes, product structures, and quality control.
This is also the real reason why I created the ChengRongTimes high-end water purifier brand.
After Working in Manufacturing, I Believe More and More in “You Get What You Pay For”
There is a very realistic rule in manufacturing:
You get what you pay for.
If you want to achieve higher product quality, you have to pay higher costs.
When developing a new water purifier product, spending tens of thousands of dollars on molds is not unusual. From product design, mold development, material selection, testing and verification to formal production, a total investment of hundreds of thousands of dollars is also very common.
If you only want to make an inexpensive water purifier, of course, there is no need to invest so much.
But if you really want to build a high-end water purifier brand, many of these costs cannot be avoided.
Good raw materials cost money, stable ultrafiltration membranes cost money, mold precision costs money, structural design costs money, product testing costs money, and long-term after-sales service also costs money.
Consumers may not see these investments, but they will ultimately be reflected in the stability and user experience of the product.
Therefore, I have never agreed with the idea of “high-end products competing through low prices.”
A truly high-end water purifier is not simply about raising the selling price. It is about whether a company is willing to continue investing in places that consumers cannot see.
High-end means manufacturing standards, not a price tag.
This is also why chengrongtimes has insisted on taking a high-quality route since the brand was established.
After Making Videos, I Unexpectedly Gained Consumers’ Trust
There is another thing that truly made me decide to seriously build a brand.
That is making videos.
In the past, I worked with ultrafiltration products in the factory, and many things had already become very ordinary to me.
For example, what kind of filtration solution should be selected for different water qualities, why muddy water is difficult to treat, how ultrafiltration membranes should be maintained, and why pre-filters need drainage and backwashing…
These were all industry common sense in my eyes.
So I started turning these topics into videos and sharing them.
Unexpectedly, after the videos were published, I received a lot of feedback from netizens.
Some people said:
“You explain things very professionally.”
Some called me “teacher.”
Others directly called me an “expert.”
To be honest, I felt a great sense of achievement at that moment.
Because I suddenly realized:
A person working in manufacturing can really help consumers by sharing his experience.
Gradually, more and more people came to know me through my articles and videos. They also came to know the chengrong ultrafiltration factory and the ChengRongTimes high-end water purifier brand.
More importantly, familiarity gradually turned into trust.
When someone’s home has muddy well water or turbid water, or when they need a pre-filter or whole-house water purification system, they will contact me first.
What they trust is actually not just a particular water purifier, but the factory, technology, and team behind me.
This kind of trust is more valuable to me than selling a water purifier.
What Makes Me Happiest Is Seeing ChengRongTimes Products in My Hometown
Many people in my hometown have installed chengrongtimes pre-filter micro-ultrafiltration water purifiers.
So every time I go back home, I pay special attention to one thing:
Who has installed our product this time?
When I see chengrongtimes water purifiers hanging on the walls of my neighbors’ homes, I feel particularly happy.
Because before I started making videos, many people in my hometown did not even know that external-pressure membrane ultrafiltration could be used to filter muddy water.
In the past, whenever it rained, the streams in the mountains became turbid, and the water in the storage tanks would also become muddy.
Cleaning the water tanks was troublesome.
Even more troublesome was that sometimes people had to travel a long way to transport relatively clean water for daily use.
But now, after installing suitable pre-filtration ultrafiltration equipment, things have changed significantly.
No matter whether it is windy or rainy, even when the mountain streams become extremely turbid, through proper filtration treatment, the household water can still remain clear.
At that time, I realized even more deeply:
The true value of a water purifier is not how beautiful it looks in a showroom, but whether it can actually solve water quality problems after being installed in a consumer’s home.
This is also how I understand a high-end water purifier.
ChengRong Has Been Doing Pipeline Ultrafiltration for 18 Years. Why Start a New Business?
chengrong has been specializing in pipeline ultrafiltration for 18 years.
Eighteen years is a very long time for a manufacturing company.
We have been deeply involved in ultrafiltration technology for many years, with relevant core technologies and a complete supply chain. At the same time, we have accumulated mature OEM manufacturing capabilities for water purification equipment.
Today, the factory’s OEM business is already very mature, and there are many things I no longer need to personally worry about.
If I only wanted to make money, I could simply continue doing OEM manufacturing well.
However, what truly made me start a new business was that I saw some problems in the consumer water purifier market.
Over the years, I have found that consumers have developed more and more misunderstandings about water purifiers.
Some products themselves have no problem, but consumers do not know how to use them correctly.
Some salespeople do not really understand ultrafiltration technology themselves, yet they provide consumers with incorrect usage advice.
Especially when it comes to drainage, backwashing, filter maintenance, and filtration solutions for different water qualities, even the best water purifier may not perform as it should without proper operation.
In the end, consumers can only reach one conclusion:
“This water purifier doesn’t work well.”
Over time, consumers develop misunderstandings about the entire ultrafiltration water purification industry.
I think this is not right.
What I Want to Do Is Help Consumers Rediscover Ultrafiltration Water Purifiers
In fact, ultrafiltration technology is not a simple concept.
Water quality varies from region to region, and household usage scenarios are also different. Well water, spring water, surface water, and tap water all have different filtration requirements.
Especially when dealing with complex water qualities such as muddy water and turbid water, the structural design of the filtration equipment, membrane selection, drainage method, and daily maintenance are all very important.
If consumers can master the correct drainage and backwashing methods and choose suitable products according to their actual water quality, they will discover:
Ultrafiltration water purifiers can play an important role in muddy water filtration, turbid water filtration, and whole-house water purification.
So I started thinking:
Since we are a factory with 18 years of experience in ultrafiltration manufacturing, why can’t we connect people who truly understand the technology with people who genuinely need good products?
So, in 2025, I created a brand that truly belongs to our own factory:
chengrongtimes.
This time, I did not want to simply make another water purifier brand.
I wanted to truly build a high-end water purifier brand.
Why Does chengrongtimes Insist on Making High-End Water Purifiers?
From the very beginning, chengrongtimes has never regarded “cheap” as the core of the brand.
Our idea is very simple:
Use better raw materials, stricter manufacturing processes, and higher product standards to make ultrafiltration water purifiers that meet our own standards.
At the same time, we continuously upgrade product functions and innovate product structures based on problems reported by consumers during actual use.
Some designs will increase costs.
Some processes will increase production time.
Some R&D investments may take a long time to recover.
But I believe:
It is worth it.
Because if a water purifier brand itself is unwilling to invest in quality, how can it expect consumers to trust it?
Therefore, chengrongtimes products have always been manufactured according to what we consider the TOP 1% standards in the industry.
We focus not only on appearance.
We also pay more attention to the internal structure, materials, filtration performance, stability, service life, and long-term user experience.
This is also one of the biggest differences between chengrongtimes as a high-end water purifier brand and ordinary water purifier products.
High-End Water Purifiers Are Not Meant for Everyone
Recently, several netizens added me on WeChat and asked:
“Do you have a cheaper pre-filter?”
In fact, if your only requirement is a low price, there are plenty of choices.
Simply search for pre-filters on an e-commerce platform and compare prices.
Because the market has never lacked inexpensive water purifiers.
But I do not want chengrongtimes to compete this way.
I only sell chengrongtimes water purifiers at retail, and I insist on manufacturing every product according to high standards.
So I have always believed:
There is no such thing as “high quality at a low price.” There is only “you get what you pay for.”
If chengrongtimes is positioned as a high-end water purifier brand, then we should serve consumers who truly value product quality, user experience, and long-term stability.
We do not expect everyone to buy chengrongtimes.
On the contrary, I hope consumers can make choices according to their actual needs.
If you only want to buy the cheapest pre-filter, there are many products on the market to choose from.
But if you are looking for a high-end water purifier that truly emphasizes quality, manufacturing standards, and long-term user experience, chengrongtimes hopes to become one of your choices.
Why Did I Have to Create chengrongtimes?
The answer is actually not complicated.
Because I have been working with ultrafiltration for 18 years.
I know how an ultrafiltration water purifier should be made, and I also know where costs need to be invested from R&D to production.
More importantly, I increasingly understand that:
What consumers truly need is never just a water purifier.
They need solutions.
They need someone to tell them what to do when they have muddy water.
They need someone to tell them what filtration solution to choose when they have turbid well water.
After installing a pre-filter, they also need someone to tell them how to drain, how to backwash, and how to maintain it.
And when a product actually has a problem, they need someone to take responsibility.
Therefore, I created chengrongtimes not simply to make another water purifier brand.
I want to turn 18 years of ultrafiltration manufacturing experience into product value that consumers can truly feel.
ChengRongTimes: My Understanding of a High-End Water Purifier Brand
I hope that in the future, when consumers search for:
High-end water purifier brand
High-end ultrafiltration water purifier
Muddy water filter
Whole House Water Filtration System
they will be able to discover chengrongtimes.
I also hope consumers can understand:
When choosing a high-end water purifier, you should not only look at the price.
You should also look at the factory behind the product, manufacturing experience, technology, materials, product structure, actual performance, and, most importantly, whether a brand is willing to take long-term responsibility for its products.
chengrongtimes has a very clear positioning:
We do not pursue the lowest price. We pursue higher quality.
Because we understand that once a water purifier is installed in a consumer’s home, it may need to be used for many years.
For a product that will be used for such a long time, I believe quality deserves to be taken seriously.
chengrongtimes Ultrafiltration, Customers Have No Concerns
No rust for ten years.
No water leakage for ten years.
After-sales service for ten years.
These are not beautiful words I want to use to package the brand.
They are my requirements for my own products as a manufacturer.
I have always believed:
A truly high-end water purifier brand should never compromise on quality.
18 years of focus on ultrafiltration.
The establishment of chengrongtimes in 2025.
From factory to brand, from manufacturing to consumers, we have simply chosen another way to continue doing what we are best at:
Making water purifiers well.
This is why I created the high-end water purifier brand—
ChengRongTimes.
ChengRongTimes Water Purifiers — Never Compromise on Quality.