Yesterday, someone dropped into the livestream of ChengrongTimes, took a look at the price of our whole house water filtration systems, and left a comment: “Your prices to whole house water filters are ridiculously high. At this price, you might as well rob a bank.”
He left the livestream right after posting this comment, leaving the young team members unsure of how to respond.
At our morning team meeting today, they brought it up and asked me how we should respond when we receive similar comments in the future.
My answer surprised them: “So what? What matters is not how people judge us, but how our customers evaluate ChengrongTimes.”
One young member replied, “Our customers consistently tell us that ChengrongTimes ultrafiltration whole house water filtration system is definately worth the price!”
I Was Actually Happy When a Stranger Said Our Whole House Water Filtration System Cost Too Much
There is an old saying: “Good news is better than bad news, and bad news is better than no news.”
Duan Yongping once also said, “Pricing power and a competitive moat are essentially the same thing.”
This viewer knew nothing about ChengrongTimes and had no prior trust in our brand. He simply happened to enter our livestream, yet almost immediately he formed a clear impression: ChengrongTimes is a whole house water filter brand, and our whole house water filtration system costs are very high.
Within just a few minutes, he had already developed a distinct perception of ChengrongTimes whole house ultrafiltration water filtration systems. He did not simply come and leave, without remembering anything.
More importantly, he even left us a comment.
To us, that means the brand positioning of ChengrongTimes whole house ultrafiltration water filtration system is working.
Customers who place little importance on the quality, but focus only on the whole house water filtration system cost are not the customers we want.
But customers who are less price-sensitive and genuinely care about quality are much more likely to ask a different question:
Why are ChengrongTimes whole house ultrafiltration water filtration systems so expensive?
And once they start looking into that question, they begin to understand where the price comes from — our manufacturing quality, filtration performance, and structural design, all of which we strive to keep among the top 1% in the industry, which is unmatched by our peers.
As long as a customer values quality and takes the time to understand ChengrongTimes, our current sales data shows that there is an approximately 80% chance they will choose ChengrongTimes as their preferred supplier and brand.
Why Does ChengrongTimes Whole House Water Filtration System Costs So Much — Yet Our Customers Say It’s Worth It?
ChengrongTimes is different from other brands and sellers on the market.
We are a full-supply-chain manufacturer with 19 years of experience in the R&D and manufacturing of whole-house ultrafiltration water filtration systems, providing ODM and OEM services for five global first-tier water filtration brands.
Therefore, we have developed a deep understanding of every variable that can affect the quality and long-term performance of an whole house water filtration.
More assurance than insurance in quality and More customer-focused than the customer in service.
(1) When It Comes to Raw Materials, ChengrongTimes Uses a Premium-Grade Standard That Few Competitors Can Match
At present, many whole house ultrafiltration water filtration system peers in China use 304 stainless steel. Some even use low-nickel 304 stainless steel that does not meet national standards.
At ChengrongTimes, however, we use 316L stainless steel for the housing. Not only is the material itself of higher quality, but the amount of stainless steel we use is also at least 45% greater than that used by most competitors.
- For the thickness of housing lid, our competitors is no more than 1.2 mm, while ChengRongTimes is 1.8 mm.
- For thickness of housing body, our competitors is no more than 1.0 mm, while ChengRongTimes is 1.8 mm.
Only in this way can we ensure 10 years without rust and 10 years without water leakage, a level of durability that is hard to match in the market.
(2) ChengrongTimes Ultrafiltration Filter Cartridges Meet SGS-Verified NSF/ANSI 58 Material Safety Requirements, Few Competitors Can Achieve
With a filtration accuracy of 0.1 μm, Whole house water filtration with PVDF membranes have few competitors when it comes to whole house water filtration system performance.
However, many customers are concerned that ultrafiltration membrane fibers may produce an unpleasant odor in the filtered water.
In fact, ChengRong ultrafiltration factory has already overcome the odor concerns associated with ultrafiltration membranes through continuous material formulation research, and continuous technological innovation.
ChengRong Times ultrafiltration filter cartridges have been tested and verified by SGS to meet the material safety requirements of NSF/ANSI 58 stanards, while our most competitors are unable to meet the same standard.
(2) A Unique Maintenance Design Combining Backwashing and Manual Washing, Delivering Thorough Filter Cleaning and a 5-Year Warranty
For PVDF ultrafiltration membranes, thorough filter cleaning can only be achieved through a dual cleaning process that combines filtered water backwashing with manual washing.
ChengrongTimes developed a unique dual-clamp design, enabling users to complete this maintenance easily without tools or the need for professional technicians.
In contrast, many competitors require users to remove the filter cartridge for manual cleaning. This process is not only inconvenient but also unable to effectively remove contaminants trapped inside the membrane pores. As a result, the service life of many filter cartridges is typically limited to only 2~3 years.
With ChengrongTimes advanced cleaning design, our filter cartridges can achieve a 5-year warranty, providing longer-lasting performance and reliability for customers.
Ultrafiltration water filter made in Chengrong Factory, Built for Long-Term Reliability, Peace of Mind for Customers Worldwide
10-Year Rust-Free Guarantee
10-Year Leak-Free Guarantee
10 Years of After-Sales Support
ChengrongTimes Whole House Water Filtration Systems, Never Compromise on Quality and Service
