Guangxi and Henan Customers’ ChengrongTimes Pre-Filter Purchase Cases: Price Is Not the Core Competitiveness of ChengrongTimes Pre-Filter
Recently, one customer from Guangxi and one customer from Henan contacted me one after another, preparing to purchase a ChengrongTimes pre-filter, mainly for filtering the turbid well water at home.
The needs of both customers were very clear. They both hoped to use a pre-filter to improve problems such as sediment and impurities in household water. However, during the actual process of choosing a pre-filter, both customers felt that the price of the ChengrongTimes pre-filter was relatively high and hoped to find a lower-priced product.
Customers Hesitated Over the Price of the Pre-Filter, but Ultimately Recognized the Structural Design of ChengrongTimes
Seeing that the customers felt the ChengrongTimes pre-filter was relatively expensive, I did not force them to purchase the product. Instead, I recommended several conventional non-branded products from the factory.
However, after comparison, the customers still believed that the structural design of the ChengrongTimes pre-filter was more scientific, had better compatibility, and was more suitable for actual household use scenarios.
The customers recognized the pre-filter, but they were still concerned about the price. This is actually very normal.
A water purifier is not instant noodles.
If you buy instant noodles and find that they do not taste good, you can simply throw them away. However, a pre-filter is a household durable product. After installation, it needs to be used for a long time. What really needs to be considered is the user experience, product functions, structural design, and manufacturing quality.
Therefore, purchasing a pre-filter is not simply about comparing prices, but about comparing the long-term value of the product.
When Purchasing a Pre-Filter, Customers with High Quality Requirements Do Not Make Impulsive Purchases
I have always believed that customers who truly have high requirements for product quality are actually more rational when purchasing a pre-filter.
Impulsive purchases made by simply making a decision on the spot basically do not exist among our customer group.
They carefully compare the structure, functions, materials, filtration performance, cleaning method, service life, and manufacturing quality of different pre-filters, and then decide whether to purchase.
Seeing that the two customers kept hesitating over the pre-filter price, I said nothing and simply asked them to think about it again.
There was no need to rush into a decision.
They could also go to the market and look at other pre-filters, comprehensively compare pre-filters with different brands, structures, and prices, and then decide which one to purchase.
If the customers ultimately felt that the ChengrongTimes pre-filter was too expensive, it would also be fine not to do the order.
Because I have great confidence in the overall quality of the ChengrongTimes pre-filter.
ChengrongTimes Pre-Filter Does More Than Solve the Problem of Turbid Well Water
The value of the ChengrongTimes pre-filter is not limited to solving the problem of turbid household water.
From manufacturing quality and product functions to structural design, the ChengrongTimes pre-filter is designed around real household water-use scenarios.
For households in areas such as Guangxi and Henan where well water and sediment-laden water are common, the first task of a pre-filter is to solve the problems of sediment, impurities, and turbidity in the raw water.
For a pre-filter that is used for a long time, filtration is only the first step. Filter cleaning is equally important.
What truly affects the long-term user experience of a pre-filter is not only filtration performance, but also whether the filter can be conveniently cleaned, whether it can be effectively cleaned, and whether it can continue to maintain stable filtration performance after cleaning.
ChengrongTimes Pre-Filter: Clean Water Backwashing While Hand-Scrubbing the Filter Element
One of the biggest structural features of this ChengrongTimes pre-filter is that it can achieve clean water backwashing while hand-scrubbing the filter element at the same time.
This cleaning structure of the pre-filter does not rely solely on backwashing, nor does it rely solely on hand washing. Instead, it combines the two cleaning methods.
By using clean water for backwashing while hand-scrubbing the filter element, the filter element can be cleaned more thoroughly.
This structural design creates a 1+1>2 synergistic effect.
It can not only clean impurities from the surface of the ultrafiltration membrane, but can even further clean some impurities blocked inside the filtration micropores.
This is also the product structure formed through the continuous upgrading and iteration of the ChengrongTimes pre-filter based on the actual pain points experienced by users.
There Are Significant Differences in the Cleaning Methods of Pre-Filters on the Market
Currently, the filter cleaning structures of different pre-filters on the market are different.
Some pre-filters mainly rely on hand washing. Although the filter element can be manually cleaned, simple hand washing cannot fully solve the problem of impurities blocked inside the micropores.
Another type of pre-filter mainly relies on backwashing.
For an external-pressure membrane pre-filter, if the filter element is cleaned solely by backwashing, the actual cleaning effect is relatively limited.
The ChengrongTimes pre-filter adopts a design that combines clean water backwashing with simultaneous hand-scrubbing of the filter element, combining the two cleaning methods.
Therefore, in terms of filter element maintenance, the ChengrongTimes pre-filter is not only more convenient, but also places greater emphasis on actual cleaning effectiveness.
ChengrongTimes Pre-Filter: A 5-Year Service Life Standard Under Warranty
The structural design of the ChengrongTimes pre-filter also corresponds to the actual needs of long-term filter element use.
By using clean water backwashing while hand-scrubbing the filter element, the filter element can be thoroughly cleaned, allowing it to remain in better operating condition and achieve a 5-year service life under warranty.
It should be particularly noted here that our understanding of “5 years of filter element use” is different from that of our peers.
Competitors usually test filter element service life for up to 5 years under laboratory conditions.
The design of the ChengrongTimes pre-filter, however, pays more attention to the actual use and maintenance of the product by users in household environments.
This is also an important difference between the ChengrongTimes pre-filter and ordinary products.
What Should Really Be Compared When Choosing a Pre-Filter Is Long-Term Use Value
When customers purchase a pre-filter, they are not simply buying a low price.
What they are really purchasing is filtration performance, service life, maintenance convenience, and manufacturing quality.
The ChengrongTimes pre-filter can cover all of these core requirements.
Filtration performance should solve household water turbidity and impurity problems;
Service life should improve the long-term user experience through a reasonable filter element structure and cleaning method;
Maintenance convenience should allow users to clean the filter element more easily;
Manufacturing quality needs to be built on a mature production management, manufacturing process, and quality control system.
Therefore, the ChengrongTimes pre-filter can provide all of the above product values, but if the requirement is for an “extremely cheap price,” this is something we indeed cannot achieve.
The Market Positioning of the ChengrongTimes Pre-Filter Was Never About Low Prices
China’s water purifier production capacity is already seriously excessive.
If consumers only need a cheap pre-filter, there are many choices on the market.
Simply open an e-commerce app, and all kinds of pre-filters can make it difficult to choose.
Therefore, there is no business that must be done with one particular party, and likewise, there is no requirement that a pre-filter must be purchased from ChengrongTimes.
Everyone can only earn the money they deserve to earn.
I still have this awareness.
ChengrongTimes has not chosen the low-price pre-filter market. Instead, it insists on product functions, manufacturing quality, and structural design, producing according to TOP 1% industry standards and benchmarking against leading global brands.
ChengrongTimes Pre-Filter Serves Customers Who Truly Value Quality
In this world, customers who have money and also have high requirements for product quality may account for only a small percentage, but for our small factory with only 280 employees, this market is still ridiculously large.
There are many wealthy customers in the world.
So, what does it matter if we occasionally lose one or two customers who only want to purchase a low-priced pre-filter?
Even from another perspective, this precisely confirms the quality positioning and market positioning of the ChengrongTimes pre-filter.
The ChengrongTimes pre-filter, from product functions and manufacturing quality to structural design, is produced according to TOP 1% industry standards, benchmarking against leading global brands and serving customers who truly value product quality.
As for being cheap?
China’s manufacturing capacity is already seriously excessive. Isn’t it easy to find a cheap pre-filter?
ChengrongTimes Pre-Filter: Price Is Not the Only Standard
When purchasing a pre-filter, consumers can pursue a low price, or they can pursue high quality.
There are a large number of pre-filters at different price points on the market, and consumers can choose according to their own budgets and needs.
ChengrongTimes does not require every customer to purchase our pre-filter.
We would rather have customers who truly recognize product functions, structural design, manufacturing quality, and long-term use value choose the ChengrongTimes pre-filter.
Because for such customers, a pre-filter is not simply a one-time price transaction, but a household durable product that needs to be used for a long time.
Chengrong Ultrafiltration, Customers Have Never Had Concerns
No Rust for Ten Years
No Water Leakage for Ten Years
After-Sales Service for Ten Years
The ChengrongTimes pre-filter, from raw materials and manufacturing processes to product functions and structural design, insists on implementing quality into every detail.
ChengrongTimes® Pre-Filter never compromises with itself when it comes to quality.
Chengrong Ultrafiltration, customers have never had concerns.
Shenzhen Chengrong, Top Three in the Pipeline Ultrafiltration Industry, one of the few full-supply-chain ultrafiltration factories in the industry, and an ODM/OEM factory behind multiple leading global brands.
Quality is more reliable than an insurance company, and service is more customer-focused than the customers themselves.