These past two days, the head of our company’s sales team told me that he was preparing to bring some gifts to visit one of our customers.
This customer is a new customer who started cooperating with our factory last year. In recent months, the customer’s order volume has been relatively stable, and our daily business communication has also been very smooth. Both sides feel that the cooperation has been going very well.
The head of our sales team wanted to personally visit the customer, communicate with them face to face, and listen to their opinions and suggestions about our factory’s products. In this way, we can better understand our customers and cooperate with them to build a better market reputation.
Quality Matters More Than Price
I happened to discover that one of the gifts he had prepared was a bottle of alcohol. I felt that it was not a very good gift, although the advertising slogan on the bottle looked quite impressive.
So I told him that alcohol is a very mature product. Whether the product you give is good or not, people can tell at a glance.
Since we have already decided to give the customer a gift, then we should give something good. It should be a well-known brand and something with real value. Otherwise, don’t give it.
Because if we give a gift like this, the final result may be that we spend no less money, but instead deduct points from ourselves.
Isn’t that just digging a hole for ourselves?
When choosing a gift, don’t first think about whether the price is high or low. The first thing to consider should be whether the thing is really good.
Ask yourself one simple question:
Will this add points to me, or will it deduct points from me?
If something is cheap, but I have a feeling that the customer will not like it after receiving it, or that it will reduce the customer’s impression of Chengrong Factory, then don’t give it.
This is also the same philosophy we use when making products.
Why Chengrong Always Puts Product Quality First
At Chengrong Factory, I mainly manage production and quality.
My philosophy of making products has always been simple:
Quality first, cost second.
The reason Chengrong can become the Chengrong of today, growing from a small workshop into one of the top three companies in the stainless steel pipeline ultrafiltration industry, is because I have always regarded product quality as extremely important.
I still remember when I had just started my business. There was not much money in the factory’s account.
But as long as I signed a contract with a customer, even if it meant losing money, I would make sure that the products we delivered met the customer’s requirements.
I would never discover halfway through production that the cost had exceeded the budget and then try to cut corners, reduce materials, or lower product quality just to reduce costs.
I would rather lose money than compromise the product.
Perhaps it was this kind of foolish persistence that moved heaven and allowed me to meet many benefactors throughout my later entrepreneurial journey.
For Chengrong, product quality has never been something that can simply be exchanged for a lower price.
Who Is the Target Customer of ChengrongTimes?
Since founding the ChengrongTimes brand, I have always told myself and my team that when building a brand, we also need to learn how to select customers.
ChengrongTimes is a mineral-water-like water purifier brand positioned for the TOP 2% of high-end users.
So what kind of customer is the right customer for ChengrongTimes?
First, they must be able to afford it.
Second, they must have requirements for the quality of their water purifier.
Finally, the order of these requirements cannot be reversed.
The customer must first have the ability to pay for a high-quality water purifier, and they must also care about product quality.
Only customers who are not short of money can choose high-quality water purifiers whose quality is benchmarked against international first-line brands. Only then can they truly pursue the quality they want.
A customer who does not have enough money cannot realistically make quality the primary consideration, because their purchasing decision will inevitably be dominated by price.
This is why ChengrongTimes does not position itself as a low-price water purifier brand.
Why Price Should Not Be the Focus When Choosing a Water Purifier
Customers buying a water purifier, our factory making products, and our team choosing gifts for customers are actually based on the same logic.
Once price becomes the main focus, the original goal can easily be lost.
When making a product, if we only think about how to reduce costs, we may eventually sacrifice quality.
When choosing a gift, if we only think about how cheap it is, we may end up giving the customer something that does not represent our own standards.
And when customers choose a water purifier, if the lowest price becomes the only consideration, they may also miss the real value of a high-quality product.
Therefore, the real question is not simply:
“Is it cheap?”
The better question is:
“Is the quality worth the price?”
For ChengrongTimes, what customers need is not simply a cheap water purifier.
They need a water purifier with quality that is more worthwhile compared with its price.
ChengrongTimes Never Compromises on Quality and Service
This is also why ChengrongTimes has always reminded itself that quality and service cannot be compromised.
ChengrongTimes is positioned toward customers who have higher requirements for water purifier quality.
This positioning also constantly reminds me that Chengrong Ultrafiltration must never forgive itself when it comes to product quality and customer service.
Customers do not simply want a low-priced water purifier.
They want a high-quality water purifier that is worth the price, reliable in long-term use, and supported by responsible after-sales service.
For us, quality is not just a marketing slogan.
It is the standard we use to judge whether we have done our job well.
ChengrongTimes Water Purifier: Quality Before Cost
From a small workshop to today’s Chengrong, one principle has never changed:
Quality first, cost second.
From manufacturing to customer service, Chengrong has always believed that the long-term value of a product is more important than short-term cost savings.
This is also the reason ChengrongTimes focuses on customers who truly care about water purifier quality.
We do not want to compete simply by offering the lowest price.
We want customers to feel that the product they purchased is worth more than the price they paid.
Chengrong Ultrafiltration, customers have never had any concerns.
No rust for ten years.
No water leakage for ten years.
Ten years of after-sales service.
ChengrongTimes water purifiers never forgive themselves when it comes to quality.