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<\/figure>\n\n\n\nQuality Matters More Than Price<\/h2>\n\n\n\n
I happened to discover that one of the gifts he had prepared was a bottle of alcohol. I felt that it was not a very good gift, although the advertising slogan on the bottle looked quite impressive.<\/p>\n\n\n\n
So I told him that alcohol is a very mature product. Whether the product you give is good or not, people can tell at a glance.<\/p>\n\n\n\n
Since we have already decided to give the customer a gift, then we should give something good. It should be a well-known brand and something with real value. Otherwise, don’t give it.<\/p>\n\n\n\n
Because if we give a gift like this, the final result may be that we spend no less money, but instead deduct points from ourselves.<\/p>\n\n\n\n
Isn’t that just digging a hole for ourselves?<\/p>\n\n\n\n
When choosing a gift, don’t first think about whether the price is high or low. The first thing to consider should be whether the thing is really good.<\/p>\n\n\n\n
Ask yourself one simple question:<\/p>\n\n\n\n
Will this add points to me, or will it deduct points from me?<\/strong><\/p>\n\n\n\n If something is cheap, but I have a feeling that the customer will not like it after receiving it, or that it will reduce the customer’s impression of Chengrong Factory, then don’t give it.<\/p>\n\n\n\n This is also the same philosophy we use when making products.<\/p>\n\n\n\n At Chengrong Factory, I mainly manage production and quality.<\/p>\n\n\n\n My philosophy of making products has always been simple:<\/p>\n\n\n\n Quality first, cost second.<\/strong><\/p>\n\n\n\n The reason Chengrong can become the Chengrong of today, growing from a small workshop into one of the top three companies in the stainless steel pipeline ultrafiltration industry<\/strong>, is because I have always regarded product quality as extremely important.<\/p>\n\n\n\n I still remember when I had just started my business. There was not much money in the factory’s account.<\/p>\n\n\n\n But as long as I signed a contract with a customer, even if it meant losing money, I would make sure that the products we delivered met the customer’s requirements.<\/p>\n\n\n\n I would never discover halfway through production that the cost had exceeded the budget and then try to cut corners, reduce materials, or lower product quality just to reduce costs.<\/p>\n\n\n\n I would rather lose money than compromise the product.<\/p>\n\n\n\n Perhaps it was this kind of foolish persistence that moved heaven and allowed me to meet many benefactors throughout my later entrepreneurial journey.<\/p>\n\n\n\n For Chengrong, product quality has never been something that can simply be exchanged for a lower price.<\/p>\n\n\n\n Since founding the ChengrongTimes brand, I have always told myself and my team that when building a brand, we also need to learn how to select customers.<\/p>\n\n\n\n ChengrongTimes is a mineral-water-like water purifier<\/strong> brand positioned for the TOP 2% of high-end users.<\/p>\n\n\n\n So what kind of customer is the right customer for ChengrongTimes?<\/p>\n\n\n\n First, they must be able to afford it.<\/p>\n\n\n\n Second, they must have requirements for the quality of their water purifier.<\/p>\n\n\n\n Finally, the order of these requirements cannot be reversed.<\/p>\n\n\n\n The customer must first have the ability to pay for a high-quality water purifier, and they must also care about product quality.<\/p>\n\n\n\n Only customers who are not short of money can choose high-quality water purifiers whose quality is benchmarked against international first-line brands. Only then can they truly pursue the quality they want.<\/p>\n\n\n\n A customer who does not have enough money cannot realistically make quality the primary consideration, because their purchasing decision will inevitably be dominated by price.<\/p>\n\n\n\n This is why ChengrongTimes does not position itself as a low-price water purifier brand.<\/p>\n\n\n\n Customers buying a water purifier, our factory making products, and our team choosing gifts for customers are actually based on the same logic.<\/p>\n\n\n\n Once price becomes the main focus, the original goal can easily be lost.<\/p>\n\n\n\n When making a product, if we only think about how to reduce costs, we may eventually sacrifice quality.<\/p>\n\n\n\n When choosing a gift, if we only think about how cheap it is, we may end up giving the customer something that does not represent our own standards.<\/p>\n\n\n\n And when customers choose a water purifier, if the lowest price becomes the only consideration, they may also miss the real value of a high-quality product.<\/p>\n\n\n\n Therefore, the real question is not simply:<\/p>\n\n\n\n “Is it cheap?”<\/strong><\/p>\n\n\n\n The better question is:<\/p>\n\n\n\n “Is the quality worth the price?”<\/strong><\/p>\n\n\n\n For ChengrongTimes, what customers need is not simply a cheap water purifier.<\/p>\n\n\n\n They need a water purifier with quality that is more worthwhile compared with its price<\/strong>.<\/p>\n\n\n\n This is also why ChengrongTimes has always reminded itself that quality and service cannot be compromised.<\/p>\n\n\n\n ChengrongTimes is positioned toward customers who have higher requirements for water purifier quality.<\/p>\n\n\n\n This positioning also constantly reminds me that Chengrong Ultrafiltration must never forgive itself when it comes to product quality and customer service.<\/p>\n\n\n\n Customers do not simply want a low-priced water purifier.<\/p>\n\n\n\n They want a high-quality water purifier that is worth the price, reliable in long-term use, and supported by responsible after-sales service.<\/p>\n\n\n\n For us, quality is not just a marketing slogan.<\/p>\n\n\n\n It is the standard we use to judge whether we have done our job well.<\/p>\n\n\n\n From a small workshop to today’s Chengrong, one principle has never changed:<\/p>\n\n\n\n Quality first, cost second.<\/strong><\/p>\n\n\n\n From manufacturing to customer service, Chengrong has always believed that the long-term value of a product is more important than short-term cost savings.<\/p>\n\n\n\n This is also the reason ChengrongTimes focuses on customers who truly care about water purifier quality.<\/p>\n\n\n\n We do not want to compete simply by offering the lowest price.<\/p>\n\n\n\n We want customers to feel that the product they purchased is worth more than the price they paid.<\/p>\n\n\n\n Chengrong Ultrafiltration, customers have never had any concerns.<\/strong><\/p>\n\n\n\n No rust for ten years.<\/strong><\/p>\n\n\n\n No water leakage for ten years.<\/strong><\/p>\n\n\n\n Ten years of after-sales service.<\/strong><\/p>\n\n\n\n ChengrongTimes water purifiers never forgive themselves when it comes to quality.<\/strong><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" These past two days, the head of our company’s sales team told me that he was preparing to bring some gifts to visit one of our customers. This customer is a new customer who started cooperating with our factory last year. In recent months, the customer’s order volume has been relatively stable, and our daily […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1031","post","type-post","status-publish","format-standard","hentry","category-factory-diary"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tWhy Chengrong Always Puts Product Quality First<\/h2>\n\n\n\n
Who Is the Target Customer of ChengrongTimes?<\/h2>\n\n\n\n
Why Price Should Not Be the Focus When Choosing a Water Purifier<\/h2>\n\n\n\n
ChengrongTimes Never Compromises on Quality and Service<\/h2>\n\n\n\n
ChengrongTimes Water Purifier: Quality Before Cost<\/h2>\n\n\n\n